Mark KOENIG, senior advisor for Independent Media, USAID: "Media assistance may enjoy the highest degree of positive correlation to investment.... but we still may be under-investing in media in comparison to other sectors.  Media investment is often the last program to be added in a country, so we may be also seeing the effect of aid to other sectors of democracy-building:  governance, civil society, elections, human rights."

Vanessa MAZAL, program officer, Public Afairs & Communications, Global Development Policy & Advocacy, Gates Foundation: "We need to be treating media development as a sector – from media consumption to media decision-making.... Investment historically has been training:  the reporters 'get it,' but there are problems with them going back to their news outlets because there's neither any appetite in their news outlets to publish stories on such topics as budget tracking – nor in their audiences as yet."

Pia HALLONSTEN, program officer, Swedish International Development Agency:  "We need to not only have a better knowledge of what works, but to follow investment over a number of years.  Over time, we need to see country ownership of media development as well as attention to indicators lagging behind."

Nazeer LADHANI, senior advisor, Aga Khan Development Network:  "In Kenya in the post-2007 election period the story is not old versus new media, but that if a population is ill-educated and ill-informed, they are easily misled, easily mistaken and easily manipulated.  If journalists are ill-trained and ill-compensated then there could be temptation for bad practices."