Amadou Ba is co-founder and president of AllAfrica Global Media, Inc., an international multi-media content service provider, systems technology developer, and the largest distibutor of African news and information world wide. Since January 2009 he has also been the acting executive director of the African Media Initiative, a five-year program seeking to profoundly change the continent’s media landscape by improving media freedom, strengthening professional standards and increasing public and private investment in the media sector.

Amadou Mahtar Ba delivered the opening presentation to the Strengthening Indpendent Media Initiative's October 2009 meeting on Governance, Media, and Development: Aligning Strategies to Maximize Results. 

Watch Amadou Mahtar Ba delivers keynote presentation on strengthening indepenent media

Read the transcript of presentation here, or view the video of the presentation here.